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Lotus to build own V8 for Lotus ‘More Authentic’ than 458 or MP4-12C

New Lotus Esprit will get a Lotus developed V8 We thought Lotus were mad brave to announce to the world last year that they were turning themselves in to an East Anglian Aston Martin with a completely new range of much more expensive cars. But now we hear they’re also going to produce their own V8 engine. Wow.

Ford and IDSA to host 'Designing Innovation' live design panel discussion tomorrow

Freeman Thomas, strategic design director at Ford, will take part in a live design panel discussion on Wednesday 7 May. The panel, hosted by Ford and the Industrial Designers Society of America, will also include CEO of industrial design firm Fuseproject Yves Béhar, and Christopher Williams, business development director at product design and company Lime Lab. Topics will how technology plays a role in design; how designers shape consumer behaviors and responses to innovative products; and how products both stand out from and fit in with the world around them.

Ford reportedly to shut down Mercury

The Mercury brand, rumored to be on the verge of death several times over the past decade, would be shut down under a plan being prepared for Ford Motor Co.'s board of directors, Bloomberg News reported on Thursday. Citing two executives who have knowledge of the plan but asked not to be identified, the news service said the plan would be submitted to Ford's board in July. How quickly Mercury would be shut down depends how quickly the automaker can convince Lincoln Mercury dealers to close or merge with a Ford-brand dealership, the report said.