Acura Legend 93 Driver's Front Seat Wire Harness (heated) on 2040-parts.com

Opel to shed upscale pricing in effort to win back core customer

Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.

Aston Martin. Burj Al Arab Hotel. Helicopter. Mix & Serve.

As part of Aston Martin’s Centenary celebrations in Dubai, an Aston Martin Vanquish has been helicoptered to the top of the Burj Al Arab hotel. There’s no more extra power on offer from the centenary edition Astons, but they do get a special paint job and interior and come with solid silver enamelled plaques commemorating the centenary, even if Aston Martin seem to have only been able to cobble together a Vanquish Centenary Edition so far. But things have got a bit more spectacular in Dubai, with Aston Martin using a helicopter to stick a Vanquish on the helipad of the Burj Al Arab hotel in Dubai, 1,000 ft up at the top of the iconic sail-shaped building.

Porsche 911 testing in the extreme: Video

The new Porsche Carrera 911 might not look much different from the last-generation car. It might not even look much different from the first generation. That doesn't mean the company just flips a switch and the new version is born.