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Mitsubishi revamps U.S. strategy

Mitsubishi plans a different U.S. model lineup and a new production strategy for its assembly plant in Normal, Ill., as it shifts emphasis away from regionally focused vehicles to global small cars, hybrids and electrics. Shinichi Kurihara, CEO of Mitsubishi Motors North America, says the company will launch four new models in the United States within three years, as four slow-selling U.S.-built vehicles are phased out of production by 2014.

New Land Rover Defender previewed in DC100 Concept

New Land Rover Defender DC100 Concept What to do with the Land Rover Defender is something which has been taxing minds at LR for some time. And the Land Rover DC100 Concept – heading to Frankfurt – is the first stab at publicly showing the direction in which they’re heading. The Dc100 is very much a first draft; an early look at the direction Land Rover are heading with the next generation of the sixty year old Defender.

Toyota Hydrogen Fuel Cell will launch in 2015: OFFICIAL

The Toyota FCV (pictured) previews Toyota’s 2015 production FCEV Toyota took the lead with hybrid technology a decade ago, and that’s gone from an expensive punt on new technology to a mainstay of Toyota production, with approaching 15 per cent of Toyotas now sold offering some degree of hybrid technology. Now, Toyota is about to take another expensive punt on new technology, this time with the launch of a hydrogen fuel cell car in Japan, the USA and Europe in 2015. The numbers won’t be huge, but they will be significant.