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Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
New Audi e-Tron at Detroit – the ‘Compact’ e-Tron
Mon, 11 Jan 2010Audi has revealed a compact version of the e-Tron at the Detroit Motor Show Audi brought along the first Audi e-Tron to the Frankfurt Motor Show in September. Looking like an electric version of the Audi R8, it managed to steal some of the thunder from BMW’s Vision ED concept . Most notable was the stratospheric torque figures Audi quoted, which ultimately turned out to be somewhat disingenuous.
Ford Focus Econetic (2012) first official pictures
Wed, 06 Apr 2011Ford has released details and pictures of the 2012 Focus Econetic, the eco-efficiency variant of the new Ford Focus range with a hybrid-beating 80mpg claimed. Ford Focus Econetic: 80mpg and 95g/km Ford makes some impressive promises about the efficiency of the new Focus Econetic. The car has yet to be officially homolgated, but Ford has announced it expects 80mpg, and a hybrid-harassing 95g/km from the Focus Econetic's Duratorq TDCI direct-injection turbodiesel engine.