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2014 Mercedes C-Class: OFFICIAL – and it looks like a proper baby S-Class

The 2014 Mercedes C-Class (pictured) looks like a proper baby S-Class The 2014 (or 2015 if you’re in the US) Mercedes C-Class has finally been officially revealed ahead of its debut at the Detroit Auto Show next month, and it looks to be a convincing take on a proper scaled-down S-Class. With Mercedes launching a more credible range of compact cars beneath the C-Class – with the new A-Class and CLA – targeting younger, funkier buyers, Mercedes has taken the C-Class from the ‘entry-’level’ real Mercedes to become a properly grwon up luxury saloon, just smaller than its E-Class and S-Class siblings. The new C-Class is wider, longer and has a longer wheelbase – with most of the extra 3 inches in the wheelbase benefiting the rear passengers – yet it’s lighter and more dynamic than the model it replaces, thanks in no small part to an aluminium hybrid body that now has up to 50 per cent aluminium in its panels.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Mercedes C63 AMG Black Series Coupe video promo

Mercedes C63 AMG Black Series Coupe video below Mercedes has produced a new video promoting the C63 AMG Black Series, complete with the latest Track Pack & Aerodynamic Pack on show. The new Mercedes C63 AMG Black Series Coupe may not have been given Mercedes’ latest V8 powerplant – the 5.5 litre bi-turbo – but it does a sterling job of propelling Mercedes titivated rep-mobile at great speed towards the horizon, with its 6.2 litre V8 capable of getting to 60mph in a shade over 4 seconds. Just in case you might think that driving round in a C63 AMG Black Series Coupe isn’t shouting loudly enough to your friends and neighbours that you’ve shelled out more than three times the price of an entry-level C-Class Coupe, Mercedes has thoughtfully offered a couple of options for the C63 Black Series – the Track Pack and Aerodynamic Pack – that will leave no one in any doubt that your particular C-Class is a cut above the rest.