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Crunch watch Feb 09: the auto industry in crisis

By Tim Pollard, Ben Pulman and Ben Whitworth Motor Industry 02 March 2009 18:11 Monday 2 March• The Volkswagen Group announces a 5% rise in sales revenues in the 2008 tax year and a 3% increase in operating profits, up to €6.3 billion. Chairman Martin Winterkorn said the group's multi-brand strategy and low CO2 cars had helped sustain sales, although he admitted that 2009 would see a fall in demand and revenues (Volkswagen) Friday 27 February• Jaguar Land Rover announces a significant order for 13,000 cars from a Chinese business. It's a morale boost for JLR which has been hit by a slump in demand with the global slowdown (BBC News)• Opel this afternoon agreed to a restructuring plan designed to save as many jobs and factories as possible – but it needs a €3.3 billion lifeline from the state.

2013 Ford SVT Raptor to offer more off-road options

Ford will offer some unique upgrades for its off-road terror, the F-150 SVT Raptor, in the 2013 model year. According to Ford, the truck will offer an industry-first—beadlock wheels direct from the factory. Beadlocks allow the driver to secure the edges of the tire to the wheel by clamping the tire between the wheel and a beadlock ring kit from Ford Racing.

Audi A5 ‘Suicide’ Advert – Fake

The Audi A5 Suicide Avert has been dubbed a fake by Audi of America Doing the ‘Viral’ rounds over the last few days on the interweb has been a video for the Audi A5 ‘Clean Diesel’ which really didn’t seem to fit in to the non-contentious Audi mainstream ethos we are used to seeing. A carefully crafted image can easily be decimated by one careless word or deed (Gerald Ronson springs to mind) and, amusing though some of us with a sicker sense of humour found the A5 ad, we couldn’t see how Audi would sanction it – even just for online use. The advert features a man driving an Audi A5 in to a deserted car park.