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Intermot-IVM Design Award Competition 2004

A perception that young people are less and less attracted to motorbikes provides the theme for the first Intermot-IVM Design Award competition. The Motorcycle Industry Association of Germany (IVM e.V.) and the Trade Fair Munich/Intermot have decided to intensively take care of their young clients with several activities this year. As young people are no longer inspired by superb technology alone, but are impressed more and more visually, it is only logical to place a greater emphasis on the design of the bike in winning over young customers.

Jaguar F-Type stars in Lana Del Rey’s Burning Desire video

The new Jaguar F-Type has a starring role in the new Burning Desire video from Lana Del Rey, Jaguar’s F-Type ‘Ambassador’. Last summer, as the new Jaguar F-Type stared to garner headlines, Jaguar announced that they were signing up the talented Lana Del Rey to help promote the new F-Type, imbuing their new sports car with a bit of cool in the process. And Ms Del Rey was a clever choice; just like the F-Type she manages to be very ‘now’ yet still manages to evoke the cool of the past without relying on that to define herself.

Porsche Design to launch two bikes

Porsche will be joining its fellow car manufacturers when they release two bikes in September. The Porsche Design ‘RS' and ‘S' bikes are designed with speed in mind and will be the latest additions to their Driver's Selection range. The ‘Rennsport', or ‘RS' bike, is a sports bike featuring a monocoque-constructed carbon frame for stability and damping, 20-speed Shimano XTR gear and 29-inch Crank Brothers wheels.