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College Exhibition: IED Degree Show 2008
Tue, 29 Jul 2008Graduating students at the Istituto Europeo di Design of Turin (IED) recently completed a project created in association with BMW. The projects, presented at an exhibition entitled ‘Designing the BMW of 2015', followed a brief to design a car by interpreting the language evolution and the trademark essence in view of the company's future perspectives. Students were asked to research the needs, tastes and lifestyle of 35 year old individual in 2025 and find inspiration in natural elements (sun, sea, wind and earth) and in forms of expression (music, painting and art).
Ford creates ‘driver workload estimator’ to reduce driver distraction
Tue, 10 Jul 2012Ford researchers have created a ‘driver workload estimator’ help reduce driver distraction by filtering infotainment and communication distractions. Researchers at Ford are working on a system that would use information submitted by the vehicle and the driver's body to prioritize what information can be displayed and at what time. With the ever-increasing demand for advanced infotainment systems, the chance of driver distraction has also risen as more displays and controls are integrated into the latest models.
UK drivers becoming more aggressive
Mon, 09 Jun 2014DRIVERS in the UK are becoming more aggressive, with 61% saying they use their car’s horn at least once a month. They are using the horn in anger at other drivers rather than its proper purpose of warning other drivers of your presence. A study by Flexed shows drivers are also using more anti-social tactics than before, with 33% of drivers admitting to changing lanes multiple times in traffic jams to try to get further ahead.