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McLaren turns the corner, posts first profits
Wed, 04 Jun 2014By Tim Pollard Motor Industry 04 June 2014 10:48 McLaren Automotive today announced it had broken even for the first time in its brief three-year history, posting a £4.5 million pre-tax profit in 2013. It's great news for the young supercar brand, which until now has lost money every year. McLaren's turnover was £285m, up from £267 in 2012, as it increased production towards its long-term goal of 4000 cars a year.
Nissan launches new Note with digital flipbook
Tue, 04 Sep 2012Nissan has developed an inventive way of advertising its new Note hatchback on its Japanese website – using a digital flipbook called ‘Long scroll, Long Drive, Long Life'. The start of the flipbook sees a couple getting into the Note and as you scroll down, the car begins to weave through Tokyo roads, while information at the side of the screen tells you in detail about the car's features and performance. Get your finger ready to scroll and check out the full experience here.
Pininfarina Air Flow helmet unveiled
Wed, 11 Nov 2009This is Pinifarina's Air Flow, a special helmet created by the famed Italian design house for luxury lid manufacturer Newmax, and the star attraction on its stand at the Milan International Motorcycle Exhibition. Pininfarina is the same company that has penned the Ferrari 458 Italia and Maserati Granturismo. But while Pininfarina itself remains an automotive design company, its Extra Pininfarina arm has branched out into other projects, recently designing Coca-Cola drinks machines and the interior of Juventus's new stadium.