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Credibility and Closure for GM

Credibility. It's a precious commodity in the car business, something that's hard fought, easily lost and takes years to rebuild. And General Motors has just earned back a little bit more of its historic standing.

Jaguar F-Type: ‘Desire’ the movie released

A part of that has seen Jaguar rope in Lana del Rey as a headline act for the launch and as the chanteuse on a new short film commissioned by Jaguar from Ridley Scott Associates to feature the F-Type in a dramatic role in a half-decent short film. Now, with the new F-Type finally in dealer showrooms in the UK, the pieces of the puzzle have come together and ‘Desire’ has premiered at the London Sundance Festival, and you can view it below. Starring the Ginger Etonian – better known as Damien Lewis and dressed by Burburrey (every penny helps) - Shannyn Sossamon and Jordi Mollà, Desire is a story of “real adventure; a story of betrayal, retribution, passion and greed.”  We hope that’s not meant to encapsulate the F-Type’s target customers.

Jaguar Land Rover in talks to buy Aston Martin

Talks have taken place between Tata – owners of Jaguar Land Rover – and the Kuwait Investment Dar – owners of Aston Martin. We reported a year ago that Aston Martin needed a big car maker behind it to have any chance of survival, and just last week the world caught up with that story as it was revealed the Kuwait Investment Dar – majority shareholder in Aston Martin – was seeking a buyer for Aston Martin. We said a year ago that Jaguar Land Rover was the best fit as a buyer for Aston Martin, but we doubted JLR would want to go back to being the poor relation to AML – as it was in the days of Ford’ ownership of the brands – where a Jag was a poor man’s Aston.