Aem Cold Air Intake System Mazda Rx8 1.3l R2 04-10 21-485b on 2040-parts.com

Simple Rule: Technology Costs

Close your eyes. Imagine you're at the turn of the 20th century. A favorite broadsheet tells you that these new-fangled automobile gadgets are dangerous rattle traps that foul the air and that they are singularly profound failures!

How Lexus execs rescued the GS sedan

Eighteen months ago, Toyota had all but scrapped its plans for the redesigned Lexus GS 350 sedan that was unveiled in Monterey, Calif., last week. At the time, the company was pouring engineering resources into resolving its unintended acceleration crisis and was busy changing quality and safety procedures. Plus, the GS' underwhelming sales in the United States and Europe made for a weak business case against the Mercedes E-class and BMW 5-series.

Williams F1 sells Williams Hybrid Power to GKN for £8 million

GKN have bought williams Hybrid Power in an £8 deal Back in 2010 we reported on a flywheel developed by Williams F1 that recoups energy from braking, and was fitted to a Porsche 911 GT3 to give an extra boost of power. Williams F1 developed the Flywheel technology with a start-up company, which it bought out for £1.5 million in 2010, and now that company – which became Williams Hybrid Power – has been sold to GKN in a deal worth £8 million – and a share of sales revenue going forward – and is being renamed GKN Hybrid Power. The plan is to use the flywheel technology to reduce fuel consumption of transport that is constantly stopping and starting – it’s currently being used on a bus operating in London – and  Williams expect it could cut fuel use by up to 30 per cent.