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Dacia 'to stay true to its budget roots'
Fri, 07 May 2010The global marketing boss in charge of Dacia’s roll-out has promised that Renault’s budget brand won’t move upmarket. Many bargain car marques end up inching – or scrambling – upmarket, with slicker products, big price hikes and a desertion of their value promise. But Dacia promises it won't follow the likes of Skoda, Hyundai and Kia by starting cheap 'n' cheerful and then raising prices.
Hyundai steps up new model push
Mon, 11 Sep 2006By Phil McNamara Motor Industry 11 September 2006 10:45 Hyundai's bid to gatecrash the world's top five car-makers will continue with two crucial new models: a seven-seat SUV and a mid-size hatch. In 2007, the aggressive Korean car maker will wade into Europe's biggest market – the C-segment – with a family hatch, and launch a big, seven-seat crossover SUV Stateside. The crossover – captured here by our spy photographers – will be named Veracruz, continuing Hyundai's habit of adopting Mexican names.
Royal College of Art and SABIC collaborate on new ‘VISIcON’ program and design competition
Tue, 19 Feb 2013The Royal of Art and chemicals manufacturer SABIC has announced the launch of a three-month research program and competition called 'VISIcON'. Over 30 post-graduate students from the college's Vehicle Design program are studying and analyzing how SABIC's thermoplastic lighting materials and LEXAN polycarbonate (PC) glazing technologies can be used practically and creatively to improve the lighting and illumination of future vehicles. VISIcON asks students from the RCA's automotive students split into three groups: the Automark group's emphasis on developing and enhancing brand identity through lighting; Urban Flow's focus directed towards discovering innovative exterior lighting; and Inside Out studio is working on improving and extending the use of light in the vehicle interior through lighting components and PC glazing.