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Audi teases new car for Frankfurt. 2014 Audi A8 or new Quattro?

Audi are teasing a new car for the 2013 Frankfurt Motor Show It does feel like September is still a long way off, but the 2013 Frankfurt Motor Show is only six weeks away, and Audi are already teasing a new model for the show in a new teaser video. They’re not exactly giving much away – the video reveals just the front nearside corner of the new car – but what is it? The two most likely candidates are the 2014 A8 and the production Quattro, although there is a chance we could see a new, range-topping, Audi A9 coupe.

For new CAFE rules, automakers place high-stakes tech bets

Game-changing 2015 fuel economy rules are forcing vehicle development teams to make high-stakes bets on expensive technologies--bets that will separate the winners from the also-rans. Not only do federal rules target a 2015 fleet average of 35.5 mpg, up from the current 27.5 mpg for cars and 23.1 mpg for light trucks; they force automakers to bet on different technology packages for each vehicle segment. Companies that do best at mixing technologies while keeping down costs will have an advantage when buyers wince at higher stickers.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.