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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Audi A8 (2014) at Frankfurt motor show

In the wake of an all-new Mercedes S-class, the facelifted Audi A8 will be shown at Frankfurt motor show as the luxury saloon celebrates its twentieth birthday. The A8’s body has been given a nip and tuck, with more power and improved fuel efficiency, too, as it battles the new S-class and the BMW 7-series. How is it different to the current A8?

Mitsubishi Compact Crossover (2010) first sketch

This sketch reveals Mitsubishi’s new compact SUV. The official name is still under wraps for now, so Mitsubishi calls this car its Compact Crossover. European sales start next summer, and it’ll be the first car to receive the company’s new clean-diesel engine.