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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Porsche Panamera – Promo Video

Porsche has released a new Video of the Porsche Panamera But with the first Panameras getting out on the road, and the Porsche Panamera launching in the UK (Porsche Panamera UK prices) in September, Porsche has released a promotional video showing a ‘Day in the Life’ of its new 4-door coupe. The Panamera comes in three flavours to start with – the Panamera S (V8), the Panamera 4S (V8) and the Panamera Turbo (V8 Turbo) – with prices starting from £72,266 and rising to £95,298. But that’s just the start.

Jaguar XFR-S – tease take 2

The Jaguar XFR-S – a more powerful version of the XFR – will debut tomorrow at the Los Angeles Auto Show, but we get a second tease first. Jaguar’s punt at making the now ageing XFR credible against the new BMW M5 – the Jaguar XFR-S – is getting its debut at the Los Angeles Auto Show tomorrow, but ahead of that full reveal Jaguar is teasing interest with its second teaser photo of the most powerful saloon they’ve ever built. Last week we got a front view of the XFR-S with its more aggressive nose (and Jaguar’s favourite ‘Speedy’ blue paint job) and this week we get to see the thumping great carbon fibre rear wing Jaguar has bolted on the back of the XFR-S.