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Who's Where: GM Design announces major global restructuring of design executives
Thu, 27 Jun 2013GM Design has announced a major reshuffle of its global leadership team, with Mark Adams, current executive director of Global Cadillac and Buick Design and GME vice president of Design, amongst the movers. Designed to boost the emphasis of the carmaker's various brands, including Buick and Opel, the restructuring – which comes into effect on 1 September – will focus on improving joint strategies, theme development and innovation. Mark Adams will head back to Germany to take up the position as GME vice president of Design and champion for Opel/Buick brand strategies and design language.
Audi reveals new Quattro concept sketches before Frankfurt
Wed, 14 Aug 2013Audi has released a series of official design sketches revealing its reborn Quattro supercar concept, which will underpin the German carmaker's presence at the Frankfurt motor show next month. The modern-day Quattro aims to revive the spirit of the rally-bred Sport Quattro launched in 1984. The aggressively styled coupe has been conceived as a limited-production model that is set to be priced above that of any existing Audi model as technological figurehead for the rest of the lineup with a new plug-in hybrid driveline that mates a twin-turbocharged 4.0-liter V8 gasoline engine and electric motor for an overall output close to 800 hp.
Saab targets customers' hearts, brains and wallets in North America
Fri, 08 Jul 2011Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.