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Ford S-Max is Car of the Year

By Phil McNamara Motor Industry 14 November 2006 08:54 Ford's S-Max MPV has been crowned European Car of the Year, by a panel of journalists. Is it a victory for originality, or yet another duff decision from Europe's motoring journalists? The shortlist for the award comprised: • Citroen C4 Picasso • Fiat Grande Punto • Ford S-Max• Honda Civic• Peugeot 207 • Skoda Roomster • Vauxhall Corsa • Volvo C30 The panel of 58 writers selected those eight contenders for the 41 cars eligible for the award.

GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Ford rolls out 2010 model line

Ford's big stars for the 2010 model year are obviously the Mustang and Taurus. But less flashy--and perhaps nearly as important--are more subtle improvements throughout its product portfolio, including nicer interiors and a fine-tuned version of Sync that could help the Blue Oval win customers and improve its image in the marketplace. The idea is to fortify its lineup with refinements "experienced immediately in a five-minute test drive," said Derrick Kuzak, Ford's group vice president of global product development.