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Design Services: Ficosa International

In the hierarchy of car design the exterior of a powerful sports car is usually regarded as the highest level whilst the design of some of the smaller functional components tends to sit at the bottom. But even for companies not obviously dependant on sexy curves to help them make money, design is increasingly being recognised as a critical ingredient for commercial success. Whilst most large suppliers have grown their design capability over the last decade, few have truly embraced the potential of having a focus on Design within their corporate strategy.

IAAD exhibition - 'The car that does not exist'

The work of Transportation Design students at the Institute of Applied Arts and Design - Turin, will be shown in an exhibition covering the study and planning of a concept car for Fiat, and a new sedan for Honda. Titled 'The car that does not exist', the exhibition will open on Monday 28th June at the Automobile Museum of Turin (press 2pm, public 6pm) and runs until 2nd September. In addition to the students projects, the exhibition includes historic vehicles and prototypes from both brands.

VW Polo 3 Door (2010) introduced

Volkswagen is bringing the 3 Door Polo to Frankfurt Volkswagen has done a good job with the 5-door Polo, making it better looking and less drab than the outgoing car. And the new 3-door is actually better looking than its multi-doored sibling. The three-door looks more aggressive with a sharp kink in the window line and a sharp crease running down the side of the Polo.