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MINI Coupe: The video adventure begins
Wed, 22 Jun 2011MINI Coupe Adventure - if it's Wednesday, it must be Hong Kong Well, it wouldn’t be MINI without a new video to promote the MINI Coupe. Just days after we finally got the MINI Coupe sans camouflage – and with a gazillion photos to go with it – MINI are already on to the next step of the marketing buzz – the MINI Coupe video. Actually, we had a choice fo two ways to go; either a pile of fairly dull bits in lowish resolution that came in without a soundtrack, or a buzzy little viral-aimed ‘MINI Coupe Adventure’.
Speakers confirmed for Interior Motives China Conference 2009
Mon, 22 Dec 2008Seven new speakers have been confirmed for the 2009 Interior Motives from Car Design News conference in Shanghai, which will run from 21st - 23rd April. Brought to you by the team behind Car Design News and its quarterly interior design publication, Interior Motives, the conference will take place immediately after the two Shanghai Auto Show press days, and bring together the biggest names in Chinese, Asian and Western car design for a two-day program of interactive debate. Chaired by Director of the China Automotive Design Institute and former Nanjing Auto design director, Li-Chih Fu, this two-day summit will see some of the biggest names in the business gather in Shanghai to discuss the issues facing Western and Chinese carmakers searching for success in China.
Ferrari 149M Project for Geneva Motor Show – looks like a California update
Tue, 04 Feb 2014Ferrari Project 149M will be revealed on 12th February 2014 It’s was 2012 when Ferrari updated their entry-level car – the Ferrari California – with less weight, more power and a handling package, and it looks like they’re about to do the same again. Ferrari are trailing a reveal of ‘Project 149M’ for the 12th February – and a reveal at the Geneva Motor Show next month – which, although slightly cryptic sounding, does point firmly to a Ferrari California ‘Modificato’. The California has the internal product code ‘F149′ and Ferrari has a history of producing ‘Modificato’ or ‘M’ versions of their road cars to move the game on – think Ferrari 575M.