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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

EV Dreams

Many people are passionate about their cars. “I'm a Ford man,” one says or, “Camaros rule!” says another. But does the depth of that passion extend to your retirement account?

Bugatti sells its last Veyron

Bugatti has sold the last of its 300 Veyron 16.4 supercars. The customer of the final Veyron is based in Europe and is new to the Bugatti marque. Bugatti Veyron: the controversial king of the supercar world Volkswagen Group picked up the Bugatti name in 1998, following the 1995 bankruptcy of Romano Artioli's Modena-based Bugatti factory, which had produced the EB110 quad-turbo V12 supercar.