Afe Power 51-81752 Magnumforce Stage-2 Si Pro Dry S Intake System on 2040-parts.com

2011 Ford Focus: new Focus first in Europe to get Ford SYNC

Ford SYNC in Europe Ford owners in the US have benefited from Ford SYNC for quite some time. And now owners of the 2011 Ford Focus will be the first to get all that connectivity goodness from 2012. Essentially, Ford SYNC is a way of accessing and connecting with devices on – and in – the car.

MINI Clubvan AXED in the US after just 50 sales

The MINI Clubvan (pictured) has been axed in the US after just 50 sales The MINi Clubvan – a van version of the Clubman – arrived in 2012 as a concept and instantly evoked fond memories of the original Mini van that used to roam UK roads with the black and yellow livery of the AA. By the time the new MINi Clubvan arrived as a production model last summer – and debuted at the 2012 Goodwood FoS – it had changed little from the concept, but looked set for success as a funky little local delivery vehicle. And it does seem as though the Clubvan is selling quite well, with florists and posh food delivery firms jumping on the Clubvan as a great way to move their product to customers, and look just that bit different in the process.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.