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Toyota to get BMW Diesel Engines, BMW to get Toyota Hybrid Technology

BMW & Toyota in talks to share technology Toyota and BMW are reportedly in talks to share technology, with BMW getting access to Toyota’s hybrid expertise, and Toyota getting BMW diesel engines. A profitable future for car makers relies to a great extent on yielding the best return they can from their own products, and using the products of other car makers to augment their own range at sensible money. That imperative explains the report today that BMW and Toyota are in talks to exchange technology at which they excel; Toyota with hybrid technology and BMW with diesel engines.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

F1 racer marks countdown to Race Week London

FORMULA 1 racer Charles Pic has made an appearance in London with a Lotus Formula 1 car, ahead of London’s first ever ‘Race Week’ festival. The Frenchman posed for photos close to Tower Bridge, where he was joined by a ‘London Royal Guard’ and a small boy, who was only too happy to stand in the Lotus for his own picture. On July 3 motorsport fans will be able to enjoy a huge slice of F1 action in central London, as Race Week arrives just a day before the start of the practice sessions at Silverstone’s British Grand Prix.