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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Chrysler launches Autorama High School Design Competition for Michigan students

Michigan high school students with dreams of being a car designer have the chance to win themselves prizes and courses at the College of Creative Studies with the launch of a new competition from Chrysler. The Autorama High School Design Competition 2014, which is open to high school students currently attending a Michigan public school, asks entrants to ‘design a vehicle that satisfies the needs of young consumers while remaining eco-friendly'. Students are recommended to draw inspiration from any of the Chrysler Group brands: Chrysler, Dodge, Jeep, Ram Truck, Fiat or SRT (Street and Racing Technology).

Lamborghini's latest Christmas gifts

By Ben Whitworth Motor Industry 06 November 2008 14:30 Think Lamborghini and you think outrageous styling, ferocious power and lustrous heritage underpinned by impeccable German engineering. Slick, sophisticated and full of brio. And then you clap your eyes on its latest range of Christmas decorations.