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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Interior Motives magazine reboots

This evening saw the launch of Car Design News' all-new specialist interior design publication Interior Motives magazine.  Senior designers gathered together at Le Sip nightclub in Geneva for the annual Auto Design Night were among the first people in the world to get a look at the Spring 2009 relaunch edition of Interior Motives, which features a completely new treatment and a cutting-edge design format conceived to give readers an exclusive look behind the scenes of the most important interior designs unveiled during the last few months. Published every quarter, the new Interior Motives magazine features never-been-seen photos, sketches, renderings and breakdowns of the build process, offering unparalleled insight into the thinking behind these important new interiors and the people that created them - both at OEMs and the suppliers they collaborated with. The perfect accompaniment to Car Design News' up-to-the-minute news, interviews, essays, auto show coverage and detailed online design reviews, Interior Motives breaks new ground in the publishing sector, providing unparalleled depth and incisive quotes from the people and companies that are pushing interior design in new and exciting directions.

Concept Resource: Adding value to the recruitment process

Concept Resource, initially created exclusively for the automotive industry, was formed with one goal in mind – to add value to the recruitment process. The Coventry-based company has over 10 years of experience placing highly – qualified candidates in job opportunities supplied by some of Europe's top design studios, as well as being the largest automotive design recruitment company in the UK. Concept Resource's three year strategy is to become the largest in Europe.