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BMW DesignworksUSA heads to China

In light of its growth within China, BMW plans to open a DesignworksUSA studio in the country. Building on its studio portfolio of Los Angeles, Munich and Singapore, the Shanghai studio will be added to the repertoire in the second half of 2011. The DesignworksUSA project acts as a 'think-tank' for all of BMW's brands, as well as creating design for clients from diverse industries.

Autodesk European Automotive Days 2008

The 2008 Autodesk European Automotive Days conference was held last week in Munich, bringing together 200 automotive design and visualization experts. Autodesk presented their strategy and vision for industrial design, with an emphasis on 'digital prototyping', where even at the concept stage the digital model is treated not just as a set of surfaces, but is integrated within the engineering process as as a functional digital prototype, with the aim to eventually replace physical models entirely. There was also a recognition that traditional techniques continue to have an important place alongside digital workflows, as the workflows and technologies continue to evolve.

Mercedes E300 BlueTEC Hybrid gets 65.7mpg & costs £39,645

Mercedes-Benz has revealed that the Mercedes E300 BlueTEC Hybrid has official fuel consumption of 65.7mpg and will cost from £39,645. There’s no denying that the Mercedes E 300 BlueTEC hybrid is a very clever car, and that it ‘Games’ the daft company car BIK rates to perfection. It’s entire reason to be is to drive down official fuel consumption figures to garner the most benefit possible from company car taxation, and in that it succeeds very well.