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Bugatti to unveil “Lang Lang” Veyron at Qatar motor show

Bugatti will reveal another special edition of the Grand Sport Vitesse called “Lang Lang” at the 2014 Qatar International Motor Show later this month, built to honor the Chinese pianist. We’re assuming this is one of the 40 convertibles the company needs to sell before it starts building new cars. The two-tone exterior features lots of polished black carbon fiber that’s really set off by the “Blanc Atalante” white accents.

Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Porsche Steps Up Vintage Motorsports Activities

With the famed Monterey Motorsports Reunion as backdrop, Porsche Motorsport North America (PMNA) announced Saturday it will expand from serving teams and owners of contemporary 911 race cars to providing a similar service to the large number of collectors of vintage Porsche race cars in the United States and Canada. PMNA has established a partnership with a new historic motorsports department that is now being established within Porsche AG's Motorsport Division in Weissach, Germany. The new department will provide expert restoration services to the Porsche Museum for many of the vintage competition cars the company owns well beyond the ones displayed in its riveting exhibition center.