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New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
Next Jaguar XJ takes styling cues from the XF
Wed, 18 Mar 2009Jaguar is putting the finishing touches on its heavily revised 2011 XJ sedan, remaking its flagship sedan in the mold of the XF sedan. Based on a re-engineered version of today's all-aluminum XJ chassis introduced with the sedately styled 2004 model, the next XJ will be significantly different in appearance, drawing its coupelike-sedan inspiration from the Ian Callum-penned XF. "People know that something is coming, but they're going to be very surprised," says one source involved in the project code-named X351.
Johnson Controls engineer presents 'Driven Mavens' free design tutorial videos
Mon, 29 Jul 2013Free online video tutorials on the car design process are being presented on an interactive blog launched by a Johnson Controls lead engineer. Arvind Ramkrishna, who has worked in the automotive sector for over 10 years, set up ‘Driven Mavens' to teach students and enthusiasts how to design cars using both traditional methods and the latest digital software. Two full free courses are offered, one of which is ‘How to Draw Cars: Drawing in Perspective'.