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Jaguar F-Type Coupe ‘British Villains’ debuts on UK TV

Jaguar’s F-Type Coupe British Villains launches in the UK With the new Jaguar F-Type Coupe about to hit UK roads in the hands of its first customers, Jaguar is ramping up the marketing for the stunning F-Type Coupe as it seeks to get the message across that ‘It’s Good to be Bad’ (#GoodToBeBad). As we reported in January, Jaguar has enlisted the services of Sir Ben Kingsley, Tom Hiddleston and Mark Strong to play a trio of British Villains in an advert for the new F-Type Coupe, which debuted at the Super Bowl earlier this year. And no it’s the turn of the Uk to get the F-Type marketing onslaught with the first airing of the British Villains advert during last night’s UEFA Champions League match between Manchester United and Bayern Munich on ITV and plans to run it in one minute and 30 second versions during April and May on ITV, Channel 4 and Sky Atlantic.

2005 Interior Motives Design award winners announced

 The Interior Motives Design Awards were held on the second press day of the IAA in Frankfurt. Now in its third year, the awards ceremony is a regular fixture, inked into schedules as a chance to meet and make acquaintances. Each year, Interior Motives proposes a range of design briefs to leading universities, giving their young talent the opportunity to have their work viewed by leading designers and win up to $5000.

Engineers wring 30 mpg on the highway from the 2011 Ford Mustang V6

First Ford got us excited by making some major engine upgrades to the Mustang for 2011--a 305-hp, 3.7-liter V6 and a 412-hp, 5.0-liter V8. Now it's wooing us with fuel economy, too. Ford says the V6-powered Mustang has been certified by the EPA to deliver 30-31 mpg on the highway (depending on the transmission) and 19 mpg in the city.