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Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
V6 dropped for redesigned Mazda 6 sedan
Wed, 25 Apr 2012Mazda will drop the V6 engine from the Mazda 6 lineup, the company told Automotive News. Instead, the redesigned Mazda 6 will use powertrains from Mazda's Skyactiv technology bin, including direct-injection four-cylinder engines and ultra-efficient transmissions. “We believe that the balance of fuel economy and power that Skyactiv offers is what customers want,” a Mazda spokesman said.
Call for ban on on vehicle-side advertising
Thu, 08 May 2014ALL ADVERTISING and promotional banners on commercial vehicles should be banned as they are distracting to other drivers and tempt them to use mobile phones while driving. This is the call from Flexed, a car leasing company, which has carried out a survey that shows a quarter (23%) of drivers admit to trying to type a website address into smartphone after seeing an advert on a lorry. A further 10% of drivers admitted they had tried to take a camera phone photo of an advertisement on a commercial vehicle to use later.