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Kia wins in Automotive Brand Contest
Tue, 26 Jul 2011Kia has scooped four awards in the first-ever Automotive Brand Contest. Organized and promoted by the German Design Council, the new international brand and design competition announced the winners on 22 July. The Automotive Brand Contest honors achievements in the fields of brand management, brand communication and design in the automotive area.
Top Hyundai UK Dealers honoured
Thu, 06 Dec 2012Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.
Small cars bring higher risk while SUVs are safer, insurance-group study finds
Thu, 09 Jun 2011As late as 2007, parents were warned against buying their driving-age teens SUVs because of the rollover risk. Now it seems those are some of the safest rides on the road, according to an Insurance Institute for Highway Safety study released on Thursday. The Nissan 350Z sports car and the Titan pickup were on the low end of the list, along with the Chevrolet Aveo and the compact Cobalt sedan.