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W.W.J.D. (What Would Jay-Z Drive?)

Since Maybach got the axe last month, there has been a hole 6.2 meters long in the hearts of rappers and ball players everywhere. Florida rapper Rick Ross, whose label name is Maybach Music, may even have to find another marque to follow. Shawn Carter, aka Jay-Z, who recorded several songs singing the praises of Maybach, will have to find a new ride in which to be chauffeured.

New Land Rover Defender: Revised DC100 at Los Angeles Motor Show

The New Land Rover Defender DC100 Concept We had the first view of the new Land Rover Defender – the Land Rover DC100 Concept – at the Frankfurt Motor Show last month. And of its sport derivative, the Land Rover DC100 Sport, too. But Land Rover made it clear that the DC100 is a work in progress, and that they were looking for feedback as the quest to replace the Defender with a 21st version gathers speed over the coming years.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.