Air Pump Bmw 325i 03 04 05 06 on 2040-parts.com

Toyota Auris Touring Sports: Paris 2012

Toyota has revealed the first estate version of the Auris – the 2013 Toyota Auris Touring Sports – at the Paris Motor Show. It’s a sensible move by Toyota to add an estate version to a car that competes in a segment where 25 per cent of all cars sold are estates, and the Auris Estate looks a decent offering. The Auris Touring Sports sits on the same 2600mm wheelbase as the Auris hatch, but it gets and extra 285mm longer thanks to the new shed on the back, a shed that offers what looks like a decent carrying capacity )although Toyota aren’t actually telling us how much ‘stuff’ the Auris estate can carry).

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.