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Jaguar F-Type Coupe ‘British Villains’ debuts on UK TV

Jaguar’s F-Type Coupe British Villains launches in the UK With the new Jaguar F-Type Coupe about to hit UK roads in the hands of its first customers, Jaguar is ramping up the marketing for the stunning F-Type Coupe as it seeks to get the message across that ‘It’s Good to be Bad’ (#GoodToBeBad). As we reported in January, Jaguar has enlisted the services of Sir Ben Kingsley, Tom Hiddleston and Mark Strong to play a trio of British Villains in an advert for the new F-Type Coupe, which debuted at the Super Bowl earlier this year. And no it’s the turn of the Uk to get the F-Type marketing onslaught with the first airing of the British Villains advert during last night’s UEFA Champions League match between Manchester United and Bayern Munich on ITV and plans to run it in one minute and 30 second versions during April and May on ITV, Channel 4 and Sky Atlantic.

Mazda hints at new look

By Phil McNamara Motor Industry 15 November 2006 10:49 Mazda is working on an all-new, swoopy design language, which will be unveiled on this Nagare concept car in late November. The company has issued this borderline pointless, teaser sketch of the coupe concept. The Nagare show car – to be unveiled in Los Angeles on 29 November – will influence the next wave of Mazdas, such as future sports cars.

U.S. unveils blueprint to tackle driver distraction

Transportation Secretary Ray LaHood said Thursday the agency isn't looking at new regulations to address distracted driving, but rather is calling on automakers to step up voluntary efforts to combat risks with new technologies and education. LaHood, who's made distracted driving a top automotive safety priority of the Obama administration, said he's met with the CEOs of numerous automakers and feels confident "they're committed to safety." He even praised Subaru of America for a TV ad that highlighted the dangers of driver distraction. The commercial featured a father talking to his teenage daughter about the risks of using a cell phone while on the road.