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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Toyota Prius wagon is roomier, heavier than its hatchback sibling

The new wagon-style Toyota Prius has entered production ahead of its global sales debut next month in Japan. And despite outward similarities with its hatchback predecessor, the newest member of the Prius family also gets noteworthy changes. At a preview and test drive for journalists in Japan, Toyota Motor Corp.

Ex-Morgan Chief Designer forms Matthew Humphries Design

The former chief designer at Morgan, has formed his own design consultancy, Matthew Humphries Design, in a bid to branch out into the worlds of bespoke cars and product design. Humphries will continue his relationship with Morgan in a partnership that will see the newly formed company help to develop future models for the independent British sports car manufacturer. The 28-year-old Coventry University graduate believes he can begin moving into the growing market for integrating automotive design elements into product design – such as furniture – and particularly British-themed products.