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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

One Lap of the Web: World's strangest Edsel Pacer, racing Corvettes and 10 automotive missteps

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. -- The Edsel didn't win many style awards as a passenger car, but how do you feel about it as a piece of heavy construction equipment?

Ford Focus facelift revealed ahead of 2014 Geneva Motor Show debut

Ahead of its official unveiling at next month’s 2014 Geneva Motor Show, Ford has released details and photos of the new 2014 Ford Focus. And while it’s an evolution of the current third-generation Focus, such is the popularity of Ford’s five-door hatchback, it won’t be long before you’re seeing this parked at a supermarket car park near you. Read on for the low-down on the world’s best-selling car.