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Driver in Paul Walker crash was racer in his own right: Roger Rodas: 1975-2013

You know the headline: “Fast and the Furious” star Paul Walker died Saturday when the driver of the red 2005 Porsche Carrera GT that Walker was riding in lost control in a business park drive, wrapped the Porsche around a tree, and then the Porsche burned. But less likely to make headlines was the death of the driver of the car, Walker's friend for nearly a decade, Roger Rodas, who became Walker's formal business partner and financial advisor in 2007. The crash, which occurred about 3:30 p.m., was near the end of a charity event that the tuner and racing company they operated – Rodas was the CEO -- Always Evolving, announced on the company's web site: “Our next open house and car meet is November 30th from 10 a.m.

First Sight: Toyota Me.We concept

Hot on the fluorescent heels of Renault's recent Twin'Z reveal in Milan, Toyota revealed its own industrial design collaboration, the ME.WE, at a private event at the its upscale showroom Le Rendez-vous Toyota on the Champs Elysées in Paris last week. Designed jointly by Toyota's ED2 studio in the south of France and renowned French architect and industrial designer Jean-Marie Massaud, the ME.WE is a polyvalent 4-seat electric vehicle to "combat the crisis". It is designed to be simple and functional, yet also project an image of intelligence for our modern times.

Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.