Airtex 1s2101 Headlight Switch Brand New on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Hyundai HCD-14 Genesis Concept: 2013 Detroit Auto Show

The Hyundai HCD-14 Genesis Concept has been revealed at the 2013 Detroit Auto Show, previewing the next generation of Hyundai’s premium offerings. Hyundai has now revealed the HCD-14 Genesis Concept in Detroit and there’s little doubt that this is the next Hyundai Genesis, albeit with a chunk of concept fripperies thrown in to titillate. Concept fripperies like the rear suicide doors and enormous carbon fibre wheels seem likely to be lost in the production version of the new Genesis (although Hyundai may surprise us) but it seems likely that the overall styling will come through, just as it has on many of Hyundai’s recent concepts (unless Peter Schreyer has a play now he’s in charge of Hyundai design).

Pagani Huayra new photos – shame the Huayra is still missing.

New photos of the Pagani Huayra Despite the Pagani Huayra not yet getting out to Pagani to customers, Pagani has released a pile of new pictures to keep up interest in their new Supercar. We really aren’t too sure where the Pagani Huayra is heading. Despite reports that the first customer car has been delivered, we’re really not sure.