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Jaguar SUV/Crossover – Jaguar C-X17 Concept teased for Frankfurt

The Jaguar C-X17 Concept (pictured) teased for Frankfurt We’ve been pretty sure for some time that a Jaguar SUV Concept (or, really, a Jaguar Crossover Concept) will arrive at the Frankfurt Motor Show this month. And so it is. The Jaguar C-X17 Concept is being teased today, and it’s clear this is Jaguar’s new, small Crossover aiming to take a much bigger slice of the world’s premium market than anything else currently in the Jaguar range.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Acura promotes movie role with secret-agent kit

Rarely do the lengths to which a carmaker will go in promoting a product raise eyebrows here at AutoWeek, but it still happens from time to time. Case in point: Acura sent us a kit of secret-agent tests showcasing the role of its cars in the movie Thor. Touting the carmaker’s first stint in a major motion picture, the so-called Acura S.H.I.E.L.D.