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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Councils to cut roadworks red tape

COUNCILS in England could soon have the power to cut red tape and make road works much quicker and more accountable. The plan is to introduce permits for any company that wants to dig up a road, which means they will have to co-ordinate their work with other companies and local authorities to reduce the impact of delays on the public. The permit scheme could come into force as early as April 2015 and means anyone applying for a permit to carry out road works will need to present a convincing case for the work.

2015 Lincoln MKC pricing announced

We've been impressed with the 2015 Lincoln MKC so far, but price and performance are going to have a lot to do with whether or not these crossovers will fly off lots when they go on sale next year. We're still waiting for a test drive, but at least we now have a better grasp of the MKC's pricing structure. The crossover will be offered in three basic trims: Premiere, Select and Reserve.