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2013 Ford Mondeo debuts on Thursday – but is it time for a name change?
Tue, 04 Sep 2012Ford will reveal the new Mondeo on Thursday at the ‘Go Further’ event in Amsterdam as well as news of major product acceleration. We saw the first photo of the new Ford Mondeo back in January, shortly after Ford revealed its North American sibling – the Ford Fusion – at the Detroit Motor Show. At that time, especially as the Fusion had already been properly revealed, we assumed the new Mondeo would debut at Geneva in the Spring, but it didn’t.
Ford completes $14 million overhaul at its German design studio
Thu, 05 Jul 2012Ford has opened a $14.5 million expansion of its design studios at Merkenich-Cologne in Germany. Global design work for Ford's subcompact and compact vehicles, including the Fiesta and the Focus, is done at the center, which is close to the automaker's Cologne factory where the Fiesta is built. The expansion is the largest since the studios were constructed in 1968 and increases the size by about 32,300 square feet to about 172,000 square feet.
Ford promote accessible & affordable technology in new campaign
Wed, 26 Jun 2013Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.