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Lexus wants more hybrids and a better performance image

Lexus plans to introduce hybrid versions of existing vehicles with each full model change, the brand's r&d chief says. Leveraging the electric-gasoline drivetrain technology of Lexus' parent company, Toyota, will be key to differentiating the brand from European rivals, said Kiyotaka Ise, Toyota Motor Corp. managing officer in charge of Lexus development.

First customers get Coda EVs in California

After years of the hiccups that start-up car companies know all too well, electric-car maker Coda delivered its first three sedans to customers on March 16. Black, white and silver Codas were turned over to their new owners--two in Los Angeles, one in Palo Alto. "We were looking for something green," said first Coda owner Carmen (last names were not released).

Future products: Kia seeks lively, upscale look

Kia's redesigned Optima sedan and the Cadenza replacement for the Amanti, both due next year, reflect an emphasis on creating a livelier and more upscale look for the once-bland brand. Indeed, styling has been a crucial element of Kia's new-product push in the past 18 months. The team at Kia Design Center America near Los Angeles--part of the automaker's global design network led by onetime Audi design chief Peter Schreyer--has helped set the new styling direction.