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Sex sells in 2013 Super Bowl ads

Super Bowl car ads are big business. To create even more of a buzz, many automakers pre-release commercials on YouTube in the days leading up to the big game. So far Audi, Volkswagen, Fiat, Hyundai and Mercedes-Benz have released ads.

Ford to slash price of Focus Electric by $4,000 for 2014

Ford will be reducing the price of its Ford Focus electric by $4,000 for the 2014 model year, InsideEVs.com is reporting. The 10 percent price cut will lower the starting MSRP from $39,995 (including a $795 destination charge) down to $35,995. This move by Ford is seen as an attempt to keep the electric car competitive since its release back in 2011.

NO Jaguar SUV says Ian Callum

NO Jaguar SUV says Ian Callum Jaguar design boss Ian Callum has stated that Jaguar are NOT planning an SUV but could build a crossover. Ever since Jaguar’s Brand Director Adrian Hallmark said that Jaguar needed a crossover there’s been much speculation (from Cars UK just as much as elsewhere, we confess) that a Jaguar SUV is in the planning, despite Land Rover’s pre-eminence in the field. But it looks like we should have listened more carefully to Adrian Hallmark, who actually said Jaguar “…need a crossover and we need to stop being a saloon-based company.” We all leapt on the ‘stop being a saloon-based company’ bit as confirmation an SUV is planned when Adrian actually meant a crossover and not a full-blown SUV.