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McLaren P1: Geneva Motor Show

The new McLaren P1 has been revealed publicly for the first time at the 2013 Geneva Motor Show where it goes up against LaFerrari. In contrast, McLaren has been busy trailing the P1 for months and had revealed all we really wanted to know ahead of today at Geneva. That garnered more column inches for the McLaren than the Ferrari in the run-up to Geneva but it’s meant that the actual public reveal of the McLaren P1 has been totally overshadowed today by the reveal of LaFerrari.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Mercedes-Benz replaces CLK with E-class coupe

After a 12-year run and more than 460,000 sales across two generations, Mercedes-Benz has replaced the CLK with the 2010 E-class coupe. Debuting at next month's Geneva motor show and with U.S. sales slated to begin in June, the upmarket two-door represents a departure from its predecessor not only in name but also on a technical basis, switching from the old C-class platform to a modified version of the structure that underpins the recently revealed E-class sedan.