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Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.

Redesigned Opel Astra revealed ahead of Frankfurt rollout

Opel, General Motors' financially embattled European subsidiary, has ripped the covers from its sixth-generation Astra ahead of the car's planned debut at the Frankfurt motor show in September. The five-door hatchback traditionally is one of Europe's best-selling models and originally was expected to play an important role in the Saturn lineup in the United States. Under GM's pared-down lineup, the Astra's Delta 2 chassis is likely provide the underpinnings for a small Buick, initially in China, and then in the United States, depending on market conditions.

Cyclists tackle round-the-world race

FOUR RIDERS have set off on what is described as the world's longest bicycle race. Three started from London and one from Bangkok in a bid to break the Guinness World Record for the fastest circumnavigation of the planet. The World Cycle Race launched from the prime meridian next to the Royal Observatory in Greenwich Park.