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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

2013 Ford Fusion gets stop/start as $295 option

Ford Motor Co. is bringing its Auto-Start-Stop system to the United States, the first time it has offered the system in this country in a nonhybrid application. The $295 option will be offered only on 2013 Ford Fusions powered by a 1.6-liter, four-cylinder EcoBoost engine, which Ford predicts will be the top-selling Fusion engine.

Ferrari to show Enzo replacement to a select few by the end of the year

Ferrari will show the replacement for the Enzo supercar to a select group of current and potential customers at the end of 2012, Ferrari Chairman Luca Cordero di Montezemolo said. “We want to surprise people not just in terms of price but also with the car itself,” Montezemolo told Automotive News Europe on the sidelines of the Geneva motor show last week. Ferrari has not decided when the new limited-edition model will make its public debut.