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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Aston Martin reveals the production version of the V12 Zagato

The Aston Martin V12 Zagato Production Car We’ve had lots of Aston Martin V12 Zagato goodness over the last few months, from the first showing at Villa d’Este all the way up to the revealation (as if there was any doubt) that the V12 Zagato would go in to limited production. But so far all we’ve really has is the track version of the Zagato. Even at the V12 Zagato’s reveal at Villa d’Este it was still the track version – just without its great big back wing.

Ferrari FF: Lust on a mountain top

Ferrari FF hitches a helicopter ride from the Italian Air Force Ferrari are taking no chances on the Ferrari FF disappearing from view in the mass of launches and endless four wheeled objects of desire doing the rounds with the Geneva Motor Show still in full swing, so we’re getting lots of snippets of newsy stuff cropping up. Today’s little snippet of newsworthy publicity for the Ferrari FF is a bit of video of the FF being airlifted to the top of a mountain by helicopter. Why, you may ask?