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Chevrolet UK has its best ever year

Now admittedly, Chevrolet UK is not starting from a point of market dominance in the UK, but any manufacturer who has managed to increase sales in 2008 is obviously doing something right. Chevrolet UK has announced that in 2008 it managed to increase its market share in the UK by 12.5%, from 0.76% to 0.86%, with total sales for the year of 18,372 cars (which is only a smidge higher than 2007, but the lower total sales for the UK Car market in 2008 meant a significant increase in market share for Chevrolet). Chevrolet Cruze - Launches in the UK in 2009 These are not figures that are going to frighten the pants off Ford and Vauxhall, but they are an indication that a certain part of the car buying public in the UK are looking at price as a major factor, and are prepared to sacrifice a degree of driving joy to get in to a new car at a lower price.

So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

The name’s Evoque, Range Rover Evoque

Is the Range Rover Evoque heading for a starring role in the new James Bond film? There’s nothing quite like a car front and centre in big a film to up its profile. Look at what Bond did for Aston Martin and vampires for Volvo.