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GM will launch 60-day money-back guarantee

General Motors Co. is taking a page from the retail industry with its latest marketing blitz in an effort sell more cars: a 60-day money-back guarantee. The initiative--unorthodox for an automaker--starts Monday and covers 2009 and 2010 model-year cars from GM's surviving brands, Chevrolet, Cadillac, Buick and GMC.

Marchionne's dilemma: To sell or not to sell Alfa to Volkswagen?

Fiat CEO Sergio Marchionne's self-confidence has helped him tackle problems that lesser executives would duck, but he may have met his match. In a public test of Marchionne's faith in his own turnaround strategy, in September Volkswagen Chairman Ferdinand Piech bluntly announced that he wants to buy Alfa Romeo. Piech was suggesting that VW--and only VW--could transform Fiat's perennial money-losing brand into a real moneymaker.

Volkswagen unveils e-Golf at Frankfurt auto show

Casual conversation in Frankfurt among journalists has often turned to the latest iterations of the Volkswagen Golf and their essential goodness. Since the cars have yet to be seen on American shores, our rightfully skeptical colleagues who haven't been to Europe to sample the Mk. 7 versions of the car have generally said, "Well, they can't be that good.