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Mercedes Concept Style Coupe (2012) - aka CLA
Thu, 19 Apr 2012Mercedes will show the Concept Style Coupe at the 2012 Beijing motor show next week. It's a thinly veiled look at a compact coupe spun off the Merc A-class architecture - likely to wear the CLA badge. In essence this is our first look at the shrunken, baby CLS Daimler plans to launch in 2013 - and the CLA production version will be priced around £20,000.
RCA students redesign classic cars for Salon Privé
Mon, 17 Jun 2013Eleven postgraduates from the Royal College of Art's Vehicle Design program have redesigned and modernized past Concours-winning cars for the ‘Concours of the Future' design exhibition at this year's Salon Privé in London. Concours of the Future, a first for the Salon Privé, will be showcased on 4 July before being judged the next day by a panel chaired by automotive designer and RCA visiting professor Peter Stevens. The judging panel is made up of Dale Harrow, head of the RCA Vehicle Design program and some of the biggest names in car design: Giles Taylor, director of design at Rolls-Royce; Peter Schreyer, chief design officer at Hyundai and Kia and Peter Horbury, vice president – design at Geely.
Jaguar F-Type Coupe grabs a Super Bowl Spot
Sat, 09 Nov 2013The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.