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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

MINI Cooper Rauno Aaltonen Edition – another MINI special

MINI Cooper Rauno Aaltonen Edition MINI has produced yet another special edition, this time as a tribute to Finnish Rally ace Rauno Aaltonen. Available as MINI Cooper and Cooper S. It doesn’t seem right if we don’t get at least one new special edition MINI a month to report on, and with this being the last day of March we wondered if MINI’s PR had gone on holiday.

Real UK car sales ‘have halved’ in November 2008

By Tim Pollard Motor Industry 02 December 2008 09:58 The United Kingdom’s car market is in freefall, CAR has learned. Although official registration figures won’t be released until later this week, we can reveal that retail sales slumped by 45% in November 2008. It’s a crucial metric, retail registrations being actual sales to real people – as opposed to bulk-buy fleet deals to businesses (which are also down).